Grow Your Instagram... While Spending Less Time On Social Media
Online course designed for DJs, Producers, Label Owners, and Promoters
About This Masterclass
Unfortunately, we don't make the rules... but we still have to play the game. In today's scene, more followers means...
More gigs at a higher fee
More releases on better labels
More money in your pocket
An opportunity to make music your full-time job
This course includes 9 modules, with a total of 43 videos that will teach you exactly how to grow your Instagram following authentically and efficiently. When you begin the course, you will gain access to the Super Progressive Engagement Group, a private Instagram group chat connecting you with other DJs, Producers, Label Owners, and Promoters who graduated from the course.
Here's how it works...
Create an Instagram post
Share your post in the Super Progressive Engagement Group
Other members of the Engagement Group will like your post and leave comments, providing essential early engagement that will boost the performance of your post
Return the favor by engaging with posts shared by other members of the Engagement Group Join a community of like-minded DJs, Producers, Label Owners, and Promoters who provide valuable feedback as well as engagement on your posts!

Masterclass
On-Demand
4 Hours
What You'll Learn
Learn the basics of how the Instagram algorithm actually works and understand what goals this course can help you achieve:
How the Instagram algorithm is working in the background
The Karmic element to social media
Understanding the difference between Posts, Reels, and Stories and when to use them
Introduction
Building Common Ground
Karmic Element
Freeing Up Time
Types Of Posts
How Instagram Works
The first step in saving time on social media is to create a content calendar for the month. In this module, you’ll learn:
How to define your content verticals
How to create a month-long content calendar
The benefits of batch recording content
How to properly use digital calendars and posting automations
What Are Content Verticals?
Examples Of Content Verticals
Creating Your Content Calendar
Digital Calendars and Automation
The Benefits of Batch Recording
A great caption can boost the engagement on any post. In this module, you’ll learn:
How to write captions that result in more comments on your post
How to end each caption with a prompt that promotes engagement
The best practices for tagging and hashtags
How To Write Effective Captions
The secret to growing your following is to share content about your musical journey to create common ground with strangers online. In this module, you'll learn:
How to share archival content that builds a bridge between your musical journey and your current musical projects
The best way to identify viral archival content
The proper editing techniques to have your archival posts reach their true potential
Editing techniques in the Instagram app that will boost performance
Case Study interview with Danny Jarvis of Early Doors Club, who earned 20,000 organic followers through a strong archival content strategy.
The Secret Power of Archival Content
Choosing Archival Clips That Will Perform Well
Downloading Videos From YouTube
Editing Archival Content Into Reels
Completing the Edit in Instagram
Examples of Successful Archival Posts
Learn from the success of Early Doors Club's Danny Jarvis, who was one of the first students to complete this online course.
Case Study: Early Doors Club
Growing your following through engaging conversations with artists who align with your community.
Introduction to Interview Content
Introduction to Interview Content
In this video, I explain two powerful methods for creating compelling Instagram content using interviews. First, you can repurpose a memorable quote from a favorite YouTube interview or podcast that aligns with your musical journey. These edited quotes are perfect for Reels. Second, you can conduct your own interview using Zoom with someone you'd like to feature, extract a clip from that conversation, and turn it into a post. I’ll walk you through how to do both, so you can leverage interviews to elevate your online presence.
Breakdown: The Interview Reel That Earned 30K Followers
How I Created a Viral Reel That Brought 30,000 Followers (Step-by-Step Breakdown)
In this video, I walk you through exactly how I created a viral Instagram reel using a clip from my interview with Rui Da Silva about his iconic track 'Touch Me'. This Reel changed everything for Super Progressive, as it brought over 30,000 new followers into the Super Progressive community. I break down the full editing process... sourcing the quote from YouTube, editing in Adobe Premiere Pro, incorporating archival performance footage, adding visual hooks and subtitles, and optimizing the reel for maximum impact. This method shows how anyone can repurpose existing interviews into powerful storytelling content.
Producing Your Own Interview Content (1 Subject)
Producing Your Own Interview Content (1 Subject)
In this video, I show you how I use interviews, whether with artists I admire or collaborators I’m working with, as a creative tool to promote music releases and events. I walk you through how I record interviews over Zoom, pull out strong quotes, and repurpose them as engaging Instagram Reels. I also explain how I build each video using album art as the background, layer in music, captions, and even live footage to create a polished, attention-grabbing final product that results in more engagement.
Producing Your Own Interview (2 Subjects)
Producing Your Own Interview Content (Spilt Screen)
In this lesson, I walk you through editing interview content when both you and your guest appear on camera. Using an example from my interview with Paul van Dyk, I show how to duplicate a single Zoom recording, crop each copy to focus on different speakers, and stack the videos in your timeline to create a split-screen look. This method is perfect for presenting a more dynamic and personal perspective, especially when you want your own reactions and presence included in the final reel.
Case Study: Nightcolours Recordings
Learn how to promote an upcoming gig or release with content that is engaging rather than redundant.
Introduction to Proper Promotional Sequences
How to Promote Your Work Without Feeling Repetitive
Promoting your own musical projects can feel incredibly repetitive, and you may even start to feel like you are annoying your community with all your posts. But here’s the truth: promotion is part of the job, and if we don’t do it, who will? In this module, I explain why using Instagram to promote your work is essential (even if it doesn’t gain you new followers) and how to do it authentically and creatively. Over the next few videos, I’ll walk you through effective promotional sequences for DJs, Producers, Labels, and Promoters.
Promotional Sequence: DJs
Promotional Sequence: Producers & Labels
Promotional Sequence: Promoters
Post more efficiently by understanding what types of posts are most effective for growing your following.
Enabling Professional Account Setting
Introduction to Analytics
Individual Post Analytics
Monthly Analytics
Followers Dashboard
Learn how to properly use the collaborative post function.
Introduction to Collaboration Posts
Introduction to Collaboration Posts
Collaboration posts are a powerful feature on Instagram, but they often don’t deliver the results artists expect. Many DJs, producers, label owners, and promoters assume that collaborating with a much larger account guarantees more reach and followers. In reality, Instagram still judges a collab post by engagement rate, watch time, likes, comments, and shares, not just follower count. If your collaborator’s audience isn’t highly engaged, the post can actually perform worse than if you posted alone. This lesson unpacks why that happens, drawing on insights from Meta, and sets up clear examples of when collabs help growth versus when they hold you back.
Collaboration Posts for DJs and Promoters
Collaboration Posts for Producers and Labels
Learn how to place a DJ Mix at the center of your content strategy.
Utilizing a DJ Mix
Choosing a Platform to Host your Mix
Method 1: Rotating Artwork
Method 1: Rotating Artwork
In this lesson, we explore a simple but effective way to promote your DJ mixes on social media using Spotify’s built‑in tools. By quickly sourcing album artwork directly from Spotify, you can create a dynamic rotating artwork reel to showcase the tracks in your mix. This method is efficient, visually engaging, and requires minimal editing, making it a reliable option when you don’t have time to create complex graphics. You’ll also learn step‑by‑step how to save track artwork from Spotify and edit it into a cohesive Reel.
Method 2: Reaction Video
Method 3: Producer Interviews
Method 4: Tracklist Flyer
The Importance of Tagging
What Students Say
Case Studies

