Grow Your Instagram... While Spending Less Time On Social Media

Online course designed for DJs, Producers, Label Owners, and Promoters

About This Masterclass

Unfortunately, we don't make the rules... but we still have to play the game. In today's scene, more followers means...

  • More gigs at a higher fee

  • More releases on better labels

  • More money in your pocket

  • An opportunity to make music your full-time job

This course includes 9 modules, with a total of 43 videos that will teach you exactly how to grow your Instagram following authentically and efficiently. When you begin the course, you will gain access to the Super Progressive Engagement Group, a private Instagram group chat connecting you with other DJs, Producers, Label Owners, and Promoters who graduated from the course.

Here's how it works...

  • Create an Instagram post

  • Share your post in the Super Progressive Engagement Group

  • Other members of the Engagement Group will like your post and leave comments, providing essential early engagement that will boost the performance of your post

  • Return the favor by engaging with posts shared by other members of the Engagement Group Join a community of like-minded DJs, Producers, Label Owners, and Promoters who provide valuable feedback as well as engagement on your posts!

Type

Masterclass

Format

On-Demand

Duration

4 Hours

What You'll Learn

Learn the basics of how the Instagram algorithm actually works and understand what goals this course can help you achieve:

  • How the Instagram algorithm is working in the background

  • The Karmic element to social media

  • Understanding the difference between Posts, Reels, and Stories and when to use them

Introduction

Building Common Ground

Karmic Element

Freeing Up Time

Types Of Posts

How Instagram Works

The first step in saving time on social media is to create a content calendar for the month.  In this module, you’ll learn:

  • How to define your content verticals

  • How to create a month-long content calendar

  • The benefits of batch recording content

  • How to properly use digital calendars and posting automations

What Are Content Verticals?

Examples Of Content Verticals

Creating Your Content Calendar

Digital Calendars and Automation

The Benefits of Batch Recording

A great caption can boost the engagement on any post. In this module, you’ll learn:

  • How to write captions that result in more comments on your post

  • How to end each caption with a prompt that promotes engagement

  • The best practices for tagging and hashtags

How To Write Effective Captions

The secret to growing your following is to share content about your musical journey to create common ground with strangers online. In this module, you'll learn: 

  • How to share archival content that builds a bridge between your musical journey and your current musical projects

  • The best way to identify viral archival content

  • The proper editing techniques to have your archival posts reach their true potential

  • Editing techniques in the Instagram app that will boost performance

  • Case Study interview with Danny Jarvis of Early Doors Club, who earned 20,000 organic followers through a strong archival content strategy. 

The Secret Power of Archival Content

Choosing Archival Clips That Will Perform Well

Downloading Videos From YouTube

Editing Archival Content Into Reels

Completing the Edit in Instagram

Examples of Successful Archival Posts

Learn from the success of Early Doors Club's Danny Jarvis, who was one of the first students to complete this online course.

Case Study: Early Doors Club

Growing your following through engaging conversations with artists who align with your community.

Introduction to Interview Content

Introduction to Interview Content

In this video, I explain two powerful methods for creating compelling Instagram content using interviews. First, you can repurpose a memorable quote from a favorite YouTube interview or podcast that aligns with your musical journey. These edited quotes are perfect for Reels. Second, you can conduct your own interview using Zoom with someone you'd like to feature, extract a clip from that conversation, and turn it into a post. I’ll walk you through how to do both, so you can leverage interviews to elevate your online presence.

Breakdown: The Interview Reel That Earned 30K Followers

How I Created a Viral Reel That Brought 30,000 Followers (Step-by-Step Breakdown)

In this video, I walk you through exactly how I created a viral Instagram reel using a clip from my interview with Rui Da Silva about his iconic track 'Touch Me'. This Reel changed everything for Super Progressive, as it brought over 30,000 new followers into the Super Progressive community. I break down the full editing process... sourcing the quote from YouTube, editing in Adobe Premiere Pro, incorporating archival performance footage, adding visual hooks and subtitles, and optimizing the reel for maximum impact. This method shows how anyone can repurpose existing interviews into powerful storytelling content.

Producing Your Own Interview Content (1 Subject)

Producing Your Own Interview Content (1 Subject)

In this video, I show you how I use interviews, whether with artists I admire or collaborators I’m working with, as a creative tool to promote music releases and events. I walk you through how I record interviews over Zoom, pull out strong quotes, and repurpose them as engaging Instagram Reels. I also explain how I build each video using album art as the background, layer in music, captions, and even live footage to create a polished, attention-grabbing final product that results in more engagement. 

 

Producing Your Own Interview (2 Subjects)

Producing Your Own Interview Content (Spilt Screen)

In this lesson, I walk you through editing interview content when both you and your guest appear on camera. Using an example from my interview with Paul van Dyk, I show how to duplicate a single Zoom recording, crop each copy to focus on different speakers, and stack the videos in your timeline to create a split-screen look. This method is perfect for presenting a more dynamic and personal perspective, especially when you want your own reactions and presence included in the final reel.

Case Study: Nightcolours Recordings

Learn how to promote an upcoming gig or release with content that is engaging rather than redundant.

Introduction to Proper Promotional Sequences

How to Promote Your Work Without Feeling Repetitive

 Promoting your own musical projects can feel incredibly repetitive, and you may even start to feel like you are annoying your community with all your posts. But here’s the truth: promotion is part of the job, and if we don’t do it, who will? In this module, I explain why using Instagram to promote your work is essential (even if it doesn’t gain you new followers) and how to do it authentically and creatively. Over the next few videos, I’ll walk you through effective promotional sequences for DJs, Producers, Labels, and Promoters.

Promotional Sequence: DJs

Promotional Sequence: Producers & Labels

Promotional Sequence: Promoters

Post more efficiently by understanding what types of posts are most effective for growing your following.

Enabling Professional Account Setting

Introduction to Analytics

Individual Post Analytics

Monthly Analytics

Followers Dashboard

Learn how to properly use the collaborative post function.

Introduction to Collaboration Posts

Introduction to Collaboration Posts

Collaboration posts are a powerful feature on Instagram, but they often don’t deliver the results artists expect. Many DJs, producers, label owners, and promoters assume that collaborating with a much larger account guarantees more reach and followers. In reality, Instagram still judges a collab post by engagement rate, watch time, likes, comments, and shares, not just follower count. If your collaborator’s audience isn’t highly engaged, the post can actually perform worse than if you posted alone. This lesson unpacks why that happens, drawing on insights from Meta, and sets up clear examples of when collabs help growth versus when they hold you back.

Collaboration Posts for DJs and Promoters

Collaboration Posts for Producers and Labels

Learn how to place a DJ Mix at the center of your content strategy.

Utilizing a DJ Mix

Choosing a Platform to Host your Mix

Method 1: Rotating Artwork

Method 1: Rotating Artwork

In this lesson, we explore a simple but effective way to promote your DJ mixes on social media using Spotify’s built‑in tools. By quickly sourcing album artwork directly from Spotify, you can create a dynamic rotating artwork reel to showcase the tracks in your mix. This method is efficient, visually engaging, and requires minimal editing, making it a reliable option when you don’t have time to create complex graphics. You’ll also learn step‑by‑step how to save track artwork from Spotify and edit it into a cohesive Reel.

Method 2: Reaction Video

Method 3: Producer Interviews

Method 4: Tracklist Flyer

The Importance of Tagging

What Students Say

The Super Progressive course completely changed how I approach Instagram marketing, making it more strategic, efficient, and data-driven. Each module built on practical insights, from structuring content with content verticals, to leveraging archival footage for engagement, and implementing promotional sequences that feel natural rather than forced. But beyond the course itself, what really stood out was the community. Being part of a group of DJs, producers, and label owners made this experience so much more than just an online course. The camaraderie, weekly support, and constructive feedback turned this into a shared journey rather than a solo learning experience. There was a real human touch, where everyone was invested in each other's growth. If you’re serious about growing your Instagram while spending less time on it, this course is essential. Huge thanks to Will for making social media finally feel manageable and rewarding, and to the Super Progressive community for making it such a genuinely supportive and inspiring experience!

D

Danny

DJ & Promoter

I wanted to send a quick note to say how much I've benefited from the Super Progressive Instagram Growth Course. It's been incredibly valuable in helping me understand and effectively use Instagram for Nightcolours. The weekly lessons were clear and actionable, and the support and feedback from you and the group have been amazing. I especially appreciate the practical tips on content creation and engagement. I also wanted to mention how helpful your one-to-one support has been and your endless generosity with your time and knowledge. It really made a difference to have that close guidance. This course has definitely given me the tools and confidence to grow my Instagram presence and even now, at this early stage, I can see the results with over 600 new followers since the course began. I can't recommend this course and Will, highly enough.

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Chris F

Label Owner

Really great course and would recommend to anyone wanting to improve their understanding of all things Instagram. Social media can be a mystery at times and this course has really helped to take some of the guess work out of it. It's helped my understanding of how to gain more engagement on posts and grow a following using different techniques and ways to engage with our community. What's cool with Will is that he isn't keeping any secrets, he's showing you what has worked for him in the past. The group of individuals and meeting like minded people to work on projects with has been awesome as well. I'm looking forward to building upon what we've done during the sessions and utilising in the future.

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Robert G

DJ

I wanted to take a moment to personally thank you for the incredible experience over the past eight weeks. As someone who has recently become more involved in the music scene, but from a different perspective, no longer as a raver on the dancefloor, these weeks have been some of the most rewarding and insightful I’ve had in a long time. Throughout this time, I’ve gained invaluable knowledge, made fantastic contacts, and shared ideas with some truly hardworking and inspiring individuals. It has been a privilege to be part of such a dynamic environment. You truly embody the essence of Super Progressive... always pushing boundaries and driving forward. Your vision, energy, and commitment have been a constant source of inspiration, and I’m grateful for the opportunity to learn from you. Looking forward to staying connected and seeing where the future takes us. Thank you once again for everything!

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Boyan Z

DJ & Promoter

I signed up to the Super Progressive Grow Your IG course for a number of reasons. My IG was fairly dormant and needed some love. I’d tried various things in the past, randomly posting without a clear strategy. I was just hovering below the 1k follower mark and knew I needed to do something different. Will has structured the course in such a way that it slowly builds your knowledge of how IG works and how you can take advantage of the platform. I’ve gone from IG novice to much more intentional of how I use IG. Even though my content verticals are fairly sparse at the moment, I know how to ramp up my IG when I need. I’ve now got a clear strategy and much higher engagement since taking the course. Plus, I’ve just cracked the 1k follower mark and have built a more engaged following. If you were like me and unsure of how to grow on IG, the course that Will has put together is simple to follow and gets results. Simple as that!

I

Ian R

Producer

Richard M. William's 'Grow Your Instagram Course' did exactly what I hoped it would for a very reasonable cost considering the time and effort Will put into it. Since doing the course, my account continues to grow but perhaps more importantly, Will suggested great ideas for me to develop my content. Such ideas have worked really well and as a podcaster, it's already helped my brand grow and as a result, secure bigger name guests. The course also put me in touch with like-minded people and created a support network. It's been really nice sharing our journey and has also been a useful networking tool.

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Richard M

DJ & Promoter

The Super Progressive Instagram Online Course has been a game-changer for my social media account. Whether you are a DJ, producer, promoter or record label owner, Will’s expert guidance, first-hand insights and tailored posting strategies will help drive engagement with your followers but also reach new audiences. In just one month of following Will’s advice, my social media following doubled in size, with 80%+ of content views coming from non-followers. The best part—it required very little time and effort (maybe an hour or so a week). Will’s course is the best investment I have ever made in promoting my music. Incredible value for money, can’t recommend it enough.

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Ben E

Label Owner

Case Studies

Early Doors Club 20,000 Followers in 4 months Early Doors Club event founder Danny Jarvis wanted to build his club brand community. For three years, his Instagram page had plateaued at around 1,500 followers. Danny enrolled the the Super Progressive Instagram Online Course and developed his content strategy, setting the foundation for furious growth which saw Early Doors Club explode to 20,000 followers in four months on the back of a dynamic posting strategy focused on archival content.
Results
"The Super Progressive course completely changed how I approach Instagram marketing, making it more strategic, efficient, and data-driven. Each module built on practical insights, from structuring content with content verticals, to leveraging archival footage for engagement, and implementing promotional sequences that feel natural rather than forced. But beyond the course itself, what really stood out was the community. Being part of a group of DJs, producers, and label owners made this experience so much more than just an online course. The camaraderie, weekly support, and constructive feedback turned this into a shared journey rather than a solo learning experience. There was a real human touch, where everyone was invested in each other's growth. If you’re serious about growing your Instagram while spending less time on it, this course is essential. Huge thanks to Will for making social media finally feel manageable and rewarding, and to the Super Progressive community for making it such a genuinely supportive and inspiring experience!"
Price